Our Values...

...in advertising

...in product reviews

Advertising

We only advertise companies who mirror our desire to help filmmakers succeed.

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We promote gear that:

We Believe In
Business is more than producing widgets or providing services. It’s about people. People make up the soul of the company. This is why we only work with those who are committed to excellence, continual growth, and good times.
We’ve Used
We are not for sale. Neither are our members. If we haven’t used it, and don’t have experience with it, we won’t promote it. Period. If you would like to send us a sample to try and review, we’re all for it. Just read the section below on how we review products.
We Like & Find Useful
Why would we suggest a product that we don’t like and don’t find useful? (Yeah, we can’t think of a reason either.) So chances are pretty good that if we recommend it, you’ll find it in our camera bag.
And We’re Not Exclusive
There are a lot of great tools and brands out there, and we haven’t found a single company that provides everything we like or need. So if two pieces of gear work great and they’re from competing companies, we’re going to recommend both.

Product Reviews

Our reviews are simply our honest experience with a piece of kit, unbiased by brands and hype.

Honest & Unbiased
We share our real world experiences with our community. That means talking about the positive and less than positive aspects of a product.
Constructive
We aren’t here to tear a company or product apart. If gear doesn’t meet our expectations, we’ll talk directly with the manufacturer and suggest refinements. If the gear still doesn’t meet our standards, we will not promote it.
Long Term Review
While initial impressions after a few weeks of use are useful in a review, it’s only through continual long-term use that true quality can be assessed. So every review will consist of two parts: our initial tests and a 9-12 month follow-up.
Our Scoring System
We rate every piece of kit on four things:
- Functionality: how well does it do the job?
- Short-term build quality: will it make it through its first day on-set?
- Long-term durability: will it perform like new even after a few years of service?
- Price: relative to other gear in that category?

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